In recent years, vets have taken to TikTok to share their insightful knowledge and advice with both experienced and first-time pet owners. But how much could some of our trusted TikTok vets earn from their videos?
Interested in earning potential, money.co.uk compiled a list of popular vets on TikTok and used influencermarketinghub.com to find out their potential earnings per video. Money.co.uk can also reveal some of their most commonly viewed advice.
TikTok’s highest earning vets
|Rank||Name||TikTok handle||No. of followers||No. of videos||Estimated average earnings per post (EUR – €)|
|1.||Dr. Hunter Finnfirstname.lastname@example.org||2.1M||634||€1,495|
|3.||Dr. Adam Christmanemail@example.com||630.6K||481||€449|
|4.||Dr. Shawna Huston||@dogtor_huston||413.7K||396||€294|
|5.||Dr. Matt McGlassonfirstname.lastname@example.org||381.6K||512||€272|
|7.||Dr. Angelo Martin Vargas||@docgelotv||189.7K||286||€135|
|8.||Dr. Trent Shrader||@drtrentshrader||187.1K||104||€133|
|9.||Dr. Andrew Jones||@veterinarysecrets||154.2K||158||€109|
|10.||Dr. Lindsay Butzer||@dr_lindsaybutzer||111.7K||121||€79|
Money.co.uk can reveal that the most valuable vet on TikTok is Dr. Hunter Finn (@dr.hunterfinn), with the potential to earn €1,495 per video. The veterinarian went viral in 2020 for sharing his pet health advice to the world.
Dr. Finn’s most commonly viewed advice includes:
- Staying away from particular products such as (some) jerky treats which have been linked to urinary tract disease
- Being careful with bones – although these treats may last a long time, they can break teeth, cause perforations and gastrointestinal upsets if swallowed. This is the same for rawhides, which can also be difficult for our pets to swallow and digest.
Second on the list is Jessica Thomspon (@theswiftiekittens) who could earn around €1,272 per TikTok post. The majority of her videos showcase a combination of various surgical veterinary procedures.
Following in third is Dr. Adam Christman (@dr.adamchristman52) who could earn around €449 for each TikTok video. Dr. Christman mostly shares advice relating to pet health tips, as well as product dos and don’ts for your pets.
Dr. Christman’s most commonly viewed advice includes:
- The best place to massage your dog – Place your two index fingers on the outside of their shoulders (deltoid muscles), and massage in a circular motion, while gently pressing your thumbs into their chest muscles (pectoralis muscles) and also massaging in a circular motion
- Three tips for better dog parenting:
- Elevate dishes – which can help minimise aerophagia, bloat and prevent food spillages
- Dog ramps – as dogs get older they may need a bit more assistance, regardless of the size of the dog
- Towel dry and avoid the shaking by gently holding their snout as you dry them off (not applicable to brachycephalic dogs such as Pugs and French Bulldogs).
Rounding off the top 10 is Dr. Lindsay Butzer (@dr_lindsaybutzer), who could earn roughly €79 per TikTok video. Dr. Lindsay Butzer not only shares the cutest dog breeds, but also advises viewers on how to take care of pets with particular conditions while answering the most asked questions.
Dr. Butzer’s most recent advice includes:
- Car sickness – With the festive season fast approaching, your dogs may be required to go on long car drives. For car sickness, there are anti-nausea medications available for them to take. (Seek your vet’s advice for the appropriate one for your dogs)
- Don’t feed them human food as these often contain ingredients that are highly toxic for pets. A few examples include: Chocolate, macadamia nuts, grapes, onions and garlic. Processed food also contains ingredients that are very harmful when consumed.
Salman Haqqi, pet insurance expert at money.co.uk, commented on the tips above:
“Being a pet owner can have its daunting moments, especially when it comes to their health and safety. And with pet ownership increasing during the pandemic, there are likely many of us who have welcomed a furry family member into our homes.
“TikTok videos can be a great place to start research on how to look after your pet, but it is imperative that you seek your vet’s professional advice before changing their day-to-day routine, food or exercise regime.”
- Money.co.uk sought to determine how much TikTok vets could earn per video on TikTok.
- A seed list of trending vets on TikTok were compiled by utilising online sources such as fauna-care.com, blog.cuddly.com and buzzfeed.com.
- Hashtag variations such as #veterinarian, #veterinarianadvice, #veterinariantips #vetsoftiktok and #tiktokvets were also used to discover more vet accounts from TikTok. Accounts with a larger number of non-pets/animal advice related content were excluded from the study.
- Once a list had been established, each TikTok vet’s account handle was inserted into influencermarketinghub.com’s TikTok money calculator, where the estimated earning potentials per post were noted and an average was calculated.
- The currency for the estimated average earnings per post was also converted from USD – $ to GBP – £ and EUR – € using XE.com.
- Once the average estimated earnings had been recorded, the TikTok vets were then ranked to determine the highest earners among the list.
- Data and conversion rates were collected on 22nd of November 2021 and are correct as of then but are subject to change.