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How to make money unboxing toys on YouTube

Over the past year, Google search interest for “how to open a YouTube channel and earn money” has surged by 500%*. Unboxing videos are gaining much popularity as it’s relatively simple content to create while having the potential to garner millions of views.

Inspired, the experts at utilised Influencer Marketing Hub’s YouTube Money Calculator to discover which type of unboxing videos could make the most money on YouTube, as well as uncovering the hottest toys unboxed on the platform by analysing the number of views.

Five most popular toy unboxing videos

RankVideo titleNo. of ViewsEstimated earnings (EUR €)
1Unboxing New Spiderman Battery-Powered Ride On Super Car 6V Test Drive Park Playtime Fun Ckn Toys289,298,734€482,772
2Change & Race Disney Cars 3 Toys Lightning McQueen Unboxing Fun With Ckn Toy271,524,710€453,111
3BIGGEST Paw Patrol Lookout Tower! Toy Unboxing With Chase Marshall Skye Rocky Rubble Zuma Ckn Toys222,094,293€370,623
4Toys from Cars 3 with Speaking Lightning McQueen179,849,741€300,128
5Garbage Trucks Toys Unboxing And Playing With Jelly Beans Ckn125,895,642€210,090

For the complete data of the 100 unboxing videos analysed, please click here.

1.  Spiderman Battery-Powered Ride On Super Car 6V

This Spiderman themed car toy is the most popular toy to unbox on YouTube. CKN’s unboxing video has amassed over 289 million views and could earn an estimated €482,772. Perhaps not surprising, considering the 2021 film ‘Spider-Man: No Way Home’ grossed $804 million worldwide.

2. Disney Cars 3 Toys Lightning McQueen

The second highest earning potential in unboxing is another car toy, this time from the Disney movie ‘Cars 3’. This video has estimated earnings of €453,111.

3. BIGGEST Paw Patrol Lookout Tower

The third highest earning unboxing video is a toy from the popular children’s show ‘Paw Patrol’, which could earn €370,623, as the video has attracted over 222 million YouTube views.

Top five most profitable unboxing channels

RankYoutube channelsCategoryEstimated earnings per video (EUR €)
1Ryan’s WorldToys41,039
2CKN ToysToys40,030
3Dope or NopeGeneral4,560
4Marques BrownleeTech4,399
5Unbox TherapyTech4,336

For the complete data of all 21 unboxing channels, please click here.

Toy unboxing is the most profitable on YouTube with Ryan’s World and CKN Toys topping the list, raking in an estimated €41,039 and €40,030, respectively, per video. Both channels star children under 10 years old, who simply unbox and play with new toys whilst potentially earning loads in return.

A staggering 35,470 behind CKN Toys in estimated earnings, comedy unboxing channel, Dope or Nope (€4,560/video), comes in next as the third highest earning. By reviewing a range of quirky products, the channel was able to attract 7.39 million users to subscribe.

In fourth and fifth place are tech unboxing channels, Marques Brownlee (€4,399) and Unbox Therapy (€4,336), respectively. With a slim €63 difference in estimated earnings per video, unpacking and showcasing a wide variety of gadgets and new technology has appealed to many. Moreover, out of the 21 top unboxing channels examined, 15 specialised in tech reviews.

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