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Britain’s McLaren Amongst Most Photographed Supercars, Data Reveals

Supercars are ranked by speed, by agility and specialist features. However, popularity is a key point of success in the automotive world, and often overlooked. With this in mind, private plate supplier Click4Reg sought to establish which 21st century supercar dominates popularity in the public eye. To find out, Click4Reg created a seed list of 20 of the most well-known supercars, analysed hashtag data from Instagram and ranked the findings, with the results being far from expected!

Key findings include: 

  • McLaren’s P1 and 720S vehicles place 4th and 5th on the list of most Insta-worthy vehicles
  • Together, they have a combined total of over 900,00 hashtags!
  • No other British manufacturer made the Top 10, highlighting what a feat it is for Mclaren to place so highly.

The 10 most Instagrammable supercars of the 21st Century

SupercarCombined Instagram Hashtags
Lamborghini Huracán1,384,480
Lamborghini Aventador1,335,069
Nissan GT-R R-35474,129
McLaren P1463,288
McLaren 720S452,058
Ferrari Enzo451,334
Audi R8 V10410,826
Bugatti Veyron395,290
Porsche 918298,392
Porsche 911 Turbo S295,785

In first place is the Lamborghini Huracán. Priced at $212,266, this Italian thoroughbred racked up nearly 1.4 million hashtags!

This was closely followed by the bigger brother of the Huracán, the Aventador. Costing over $500,000 dollars, this car attracted 49,000 LESS hashtags than its younger and cheaper colleague, however still commanding more than 1.3 million hashtags on the photo sharing platform.

The Nissan GT-R R35 comes in third place with 474,129 hashtags, closely followed by the McLaren P1 with 463,288 and the McLaren 720S with 452,058 hashtags respectively.                                               

Notably, placing in eighth place we have the Bugatti Veyron. Once the fastest production car in the world, this multi-million-pound coupe no longer attracts as much buzz, with only 395,290 hashtags.

However, it’s Porsche who finished bottom of our top 10 most Instagrammable supercars list. The Stuttgart-based outfit has 2 cars in the rankings, with the 918 narrowly beating the 911 Turbo S by nearly 3,000 tags.

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